Preeti MehtaSep 92 min readA museum of textile artistry, Gandhi Ashram and other Ahmedabad wondersPhotos of my short and sweet Ahmedabad sojourn. Ahmedabad, a city in Gujarat, has a deep background in textiles, architecture and design
Preeti MehtaAug 101 min readWant to shop for fashion accessories or clothing? Don't buy anything until you do this...Downsize. Yup, don't buy, even from me. From anyone. Because it's better to buy less, buy better. I think of my brand as a slow fashion...
Preeti MehtaAug 32 min readFive Reasons These Silk Sari Kantha Shawls Always Stick The LandingA designer based in New Delhi buys pre-loved vintage saris from a sari-seller and transforms them into stunning masterpieces. They are...
Preeti MehtaJun 261 min readDid you know that mud-resist block printing by hand is used to create block printed patterns on fabric? The town of Bagru Northwest India is world-renowned in the mud-resist technique of block-printing and dyeing, where mud and carved wooden...
Preeti MehtaJun 101 min readDon't Leave Home Without It - Your Kala Cotton Shawl, That Is "Kala Cotton is simply the best. I have been working with it for years and these shawls are divine. Everyone should have at least one in...
Preeti MehtaApr 102 min readThe Moon Scarf - a celestial collaboration between artisan and designerThe artisan-designer connection is a boon to innovation in textile, art and craft.