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Art Meets Fashion: A silk shibori scarf as fashion - or what is shibori ?
“…The cloth sensitively records both the shape and the pressure; it is the ‘memory’ of shape that remains imprinted in the cloth. This is...
Preeti Mehta
Aug 75 min read
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Say Nada to Prada! (and yes to ethical brands that give credit where credit is due)
Have you heard about the Sandal Scandal? Prada recently presented their Spring/Summer 2026 Men's collection in Milan. And the star of...
Preeti Mehta
Jul 33 min read
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Drawing from street style: Artisanal fashion inspired by an iconic textile, the Gamcha
This is a blog about the Gamcha - an iconic textile in India.
Preeti Mehta
Jun 251 min read
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Putting the "art" in artisanal fashion: Four things the Woven Histories exhibition at the Museum of Modern Art reminded me about textiles
I think of my work in artisanal fashion as selling art. As a friend and client put it, my necklaces make her "feel terrific and feel like...
Preeti Mehta
Jun 202 min read
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Find your Luxury: Not just Fashion. A Legacy in Bloom
She didn’t always think of herself as someone who belonged in luxury. Luxury was something she’d seen behind glass, on runways, behind...
Preeti Mehta
Apr 292 min read
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I am now a sari silk necklace
Once upon a time I was a colorful silk sari. I belonged to a beautiful young women in South Western India and lived in her wardrobe in a...
Preeti Mehta
Apr 251 min read
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From humble beginnings to high fashion (a brief story of kantha embroidery)
"To fathom the beliefs and myths which the village women create in each kantha is to understand their hopes and fears" - Rahman, Mohammed...
Preeti Mehta
Apr 23 min read
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The textile artistry in this hand block-printed kaftan is mind-blowing.Â
Have you ever wondered how your clothes are made? On the surface the block-printed design on this kaftan looks deceptively simple. But a...
Preeti Mehta
Feb 52 min read
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Nostalgia
Back in Time Imagine this. All around you is a cacophony of sounds and a riot of color. You amble, stopping to take it all in. The...
Preeti Mehta
Dec 24, 20241 min read
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A museum of textile artistry, Gandhi Ashram and other Ahmedabad wonders
Photos of my short and sweet Ahmedabad sojourn. Ahmedabad, a city in Gujarat, has a deep background in textiles, architecture and design
Preeti Mehta
Sep 9, 20242 min read
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Want to shop for fashion accessories or clothing? Don't buy anything until you do this...
Downsize. Yup, don't buy, even from me. From anyone. Because it's better to buy less, buy better. I think of my brand as a slow fashion...
Preeti Mehta
Aug 10, 20241 min read
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Five Reasons These Silk Sari Kantha Shawls Always Stick The Landing
A designer based in New Delhi buys pre-loved vintage saris from a sari-seller and transforms them into stunning masterpieces. They are...
Preeti Mehta
Aug 3, 20242 min read
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Did you know that mud-resist block printing by hand is used to create block printed patterns on fabric?
The town of Bagru Northwest India is world-renowned in the mud-resist technique of block-printing and dyeing, where mud and carved wooden...
Preeti Mehta
Jun 26, 20241 min read
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Don't Leave Home Without It - Your Kala Cotton Shawl, That Is
"Kala Cotton is simply the best. I have been working with it for years and these shawls are divine. Everyone should have at least one in...
Preeti Mehta
Jun 10, 20241 min read
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The Moon Scarf - a celestial collaboration between artisan and designer
The artisan-designer connection is a boon to innovation in textile, art and craft.
Preeti Mehta
Apr 10, 20242 min read
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