For women who notice the difference
A curated selection of small-batch scarves, shawls, sari silk necklaces, garments and other textile-based pieces made by skilled artisans
Premaasi brings together textile products made by skilled artisans.
I select each piece for how it feels and looks, and for how I think it will hold up over time.
Nothing is mass-produced. Each is one of a kind — and when something resonates with you, it’s worth choosing while I've still got it.
What guides my work
My work is guided by a commitment to handmade and handloom textiles that hold up over time — in material, technique, and use.
I choose pieces that allow skilled makers to continue practicing their craft, and offer work meant to be worn, used, and lived with.
From the fabric up
I grew up understanding clothing from the fabric up — how material behaves, how skill shows itself, and how time leaves evidence.That way of seeing still guides how I choose what I offer at Premaasi. Read my story here
Product categories
What are people saying?
Betty M, NH
"You know when you see something that you really like - and must have it no matter what? Well, that is the way I felt the moment I saw a colorful sari necklace around Preeti’s neck. So, not only do I have 1, but now I have 7!…different colors, numbers of strands and styles. After the first purchase I was hooked, not only because of the beautiful products, but the unique story behind the business. I love these sari necklaces because I am wearing art, feel and look terrific and love sharing the story of this delightful company who invests back into the artisans. It’s worth checking out the Premaasi web website to see for yourself. You could become a fan like me!"
Kathleen , MI
"I was amazed at how expertly this square kantha scarf was embroidered. I have seen some other scarves from other vendors and this scarf from Preeti is far above the quality of the others. It is so beautiful that I am seriously thinking of framing it. Many days, I take it out just to look at it. I always find something new. It is soft and drapeable and just gorgeous. As a working woman for many years, I love the concept of the website, to allow women to have an income and their own money. I definitely will buy from them again and highly recommend them." - Kathleen B.
Barbara B., D.C.
"I love the touch of fabrics and especially when they are wearable art so it was not unusual when I couldn’t take my eyes off the kantha (I had no idea what it was called then) scarf an acquaintance of mine was wearing. She told me about Premaasi where I not only learned about the art of textile weaving in India but that the products are made by low-income women artisans who hand stitch saris into unique reversible scarves and shawls. I had a hard time choosing what to buy from the catalog and settled on three – one brightly colored red and green for myself and two others for gifts. You should have seen the face of my girlfriend when she opened the exquisite bag containing her soft yellow, green and black silk sari scarf – truly priceless and it is one of a kind.
