Curated handcrafted textile fashion accessories and clothing by artisans for women who care for the work

Hi, I’m Preeti, founder of Premaasi. Growing up in India, my love for clothing began with handmade fabric—unique block prints on crisp handwoven cotton, hand-painted and hand-dyed fabrics with color and texture, and hand-embroidery. That early connection taught me the true value of textile craft. Today, I select every Premaasi product with that same standard: curating textiles with a weight, texture and beautiful presence that are made to be lived in.

Read my story

For Women Who Care About The Work

Someone picks up a kantha shawl from my collection, admiring its color and weight. Then, she notices the tiny rows of hand-stitching. Her eyes widen as she realizes what she is holding: two layers of vintage sari silk, meticulously joined by hand-embroidered running stitches across the entire piece. Hours of work. Days, sometimes.

Once someone sees that, they stop looking at just a shawl—they start looking at the art. They see the work. The piece didn't change, but how they value it did.

See the Kantha Shawl Collection
  • I am wearing art.

    You know when you see something that you really like and must have it no matter what? Well, that is the way I felt the moment I saw a colorful sari necklace around Preeti's neck. So, not only do I have 1, but now I have 7. After the first purchase I was hooked — not only because of the beautiful products, but the unique story behind the business.

    Betty M. — NH 
  • I couldn't take my eyes off it.

    I had a hard time choosing what to buy from the catalog and settled on three — one brightly colored red and green for myself and two others for gifts. You should have seen the face of my girlfriend when she opened the exquisite bag containing her soft yellow, green and black silk sari scarf — truly priceless and it is one of a kind.

    Barbara B. — D.C. 
  • I am seriously thinking of framing it.

    This scarf from Preeti is far above the quality of the others. It is so beautiful that I take it out just to look at it. I always find something new. It is soft and drapeable and just gorgeous.

    Kathleen B. — MI