Hi, I’m Preeti, founder of Premaasi. Growing up in India, my love for clothing began with handmade fabric—unique block prints on crisp handwoven cotton, hand-painted and hand-dyed fabrics with color and texture, and hand-embroidery. That early connection taught me the true value of textile craft. Today, I select every Premaasi product with that same standard: curating textiles with a weight, texture and beautiful presence that are made to be lived in.
Read my story